Hasta La Vista
VistaPrint is an e-commerce printing company that specializes in producing marketing products for small businesses. They also offer a wide variety of consumer products that include invitations, announcements, holiday cards, and more.
My role at VistaPrint for 10 years was to design customizable templates that had broad appeal for all sorts of customers.
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VistaPrint
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Design + Art Direction
One of the biggest challenges we had to solve for was making sure each template could work on a broad spectrum. Customers have the ability to change fonts and colors while also being able to move elements around the design. We also had the ability to create multiple colorways for each design to appeal to more customers.
