Every Dog Has Its Day
Netflix and VistaPrint collaborated on a business makeover for a season 5 epsiode of Queer Eye. The featured small business was Stylish Pooch—a mobile dog grooming company in the Philadelphia area.
The logo is centered around Bennie, owner Rahanna’s own dog. We had so much fun putting this together and seeing it come on life on screen.
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Stylish Pooch
Netflix
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Design + Art Direction
Original
Refresh
One of the biggest surprises from the show is when the team gifts Rahanna a brand new van for her to continue her mobile grooming business. Time constraints prevented us from fully wrapping the van, so we pieced together various car decals from VistaPrint to decorate the van.
The Reveal
Since we worked with Netflix on the rebrand, Rahanna was in the dark on what was happening. Here’s a clip from the episode when she first gets to see her new logo.