You Never Walk Alone
After getting involved in the sports world, VistaPrint turned its attention overseas by announcing it would be the official small business design and marketing partner of Liverpool FC starting in the 2022–23 season.
Our partnership included a wide variety of projects, including animated ads on the LED boards that run along the pitch, an out-of-home campaign that saw local small business owners offer words of encouragement to the Reds on their championship run, and some special gifts for the players.
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Liverpool FC
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Design + Art Direction
The VIP Treatment
See how VistaPrint rolls out the red carpet for the owners who are honored as Small Business of the Match.
As the 2021–22 season was coming to a close, the Reds were still in the hunt to win the Premier League and the UEFA Champions League after they had already captured both the FA Cup and EFL Cup. Liverpool's small businesses offered their support through digital signage around the city.
We created a series of blankets as a Christmas gift for the team. Each blanket had a custom design for all the players and even the manager, Jürgen Klopp.
