Windy City Pizza Party
VistaPrint teamed up with START UP—a national television series that tells the stories of American small business owners—to rebrand Chicago Pizza Tours.
The goal was to create a mark that was bold and more flexible for different applications. We decided to pull in additional elements from the Chicago flag, including the blue and one of the 6-pointed stars. The arched “Chicago” lettering was inspired by the Chicago Theater.
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Chicago Pizza Tours
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Design
Original
Refresh
One Slice at a Time
Take a look at how we were able to partner with Jon to create an updated logo and what that meant to his small business.